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	<title>Flash Charlotte &#187; yahoo!</title>
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		<title>Flash and Google/Yahoo! Sitting in a Tree</title>
		<link>http://www.flashcharlotte.com/2008/07/flash-and-googleyahoo-sitting-in-a-tree/</link>
		<comments>http://www.flashcharlotte.com/2008/07/flash-and-googleyahoo-sitting-in-a-tree/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 02:39:50 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[finally]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[index]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[swf]]></category>
		<category><![CDATA[yahoo!]]></category>

		<guid isPermaLink="false">http://www.flashcharlotte.com/?p=13</guid>
		<description><![CDATA[Slowly but surely, Flash is hacking away at the reasons people hate it. Flash has crossed a big bridge with the recent news that both Google and Yahoo! can now search content in SWF files. Yeah, I&#8217;m as suprised as you. Here&#8217;s a quick breakdown of the news, based on this article from the Flash [...]]]></description>
			<content:encoded><![CDATA[<p>Slowly but surely, Flash is hacking away at the reasons people hate it. Flash has crossed a big bridge with the recent news that both Google and Yahoo! can now search content in SWF files. Yeah, I&#8217;m as suprised as you. Here&#8217;s a quick breakdown of the news, based on <a href="http://www.adobe.com/devnet/flashplayer/articles/swf_searchability.html">this article</a> from the Flash team.</p>
<p><strong>Q: Why is this news important?</strong><br />
A: Because all SWF files that may have had relevant and informative content were essentially invisible to all search engines before this announcement.</p>
<p><strong>Q: Why is Adobe doing this?</strong><br />
A: To legitimize Flash sites as a viable, search friendly option and to give the Flash haters one less reason to complain.</p>
<p><strong>Q: Which versions of the SWF file format will benefit from this improved indexing and searching?</strong><br />
A: All of them. Yeah, every single one. Yup, that kind too.</p>
<p><strong>Q: What do content owners and developers need to do to their SWF content to benefit from improved search results?</strong><br />
A: Zip, Zilch, Nada. Now go have a margarita and tell your clients how much of a genius you are.</p>
<p><strong>Q: What technology has Adobe contributed to this effort?</strong><br />
A: A custom Flash Player that returns links and text from within the flash file.</p>
<p><strong>Q: How are Google and Yahoo! using the Adobe Flash technology?</strong><br />
A: To deliver improved web search capabilities for SWF applications.</p>
<p><strong>Q: When will the improved SWF searching solutions go live?</strong><br />
A: Google is rolling them out now and Yahoo! is hot on their heels.</p>
<p><span id="more-13"></span><strong>Q: How will this announcement benefit the average user/consumers?</strong><br />
A: You can now sit through garish animations knowing that the content your about to see is, in fact, relative to your search.</p>
<p><strong>Q: When will the new results register on Google?</strong><br />
A: Now.</p>
<p><strong>Q: How will this announcement benefit SWF content producers?</strong><br />
A: This announcement will help legitimize the use of Flash as a platform for building sites with content that needs to be indexed by search engines.</p>
<p><strong>Q: Does this affect the searchability of video that runs in Adobe Flash Player?</strong><br />
A: Unfortunately, no.</p>
<p><strong>Q: Will Adobe Flex applications now be more easily found by Google search, including those that access remote data?</strong><br />
A: Yes, yes and yes.</p>
<p><strong>Q: Does Adobe recommend a specific process for deep-linking into a SWF RIA?</strong><br />
A: No one at Adobe named names, but <a href="http://www.asual.com/swfaddress/">SWF Address</a> does a good job. They also recommend creating a <a href="http://www.sitemaps.org/faq.php">site map XML file</a>.</p>
<p><strong>Q: Is Adobe planning on providing this capability to other search vendors too?</strong><br />
A: Yeah. All you Windows Live Search users can breathe easy now.</p>
<p>For some deeper reading, here are a couple more articles including an official press release from Adobe and Google:</p>
<p><a href="http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html">The official word from Google</a><br />
<a href="http://www.adobe.com/aboutadobe/pressroom/pressreleases/200806/070108AdobeRichMediaSearch.html">Adobe Press Release</a></p>
<p>On a final note, I&#8217;ve read a couple places that even with these advances, content loaded dynamically into flash will not be crawled. If this is true, then it makes this news a little less punchy.</p>
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